演講開(kāi)場(chǎng)15秒如何抓住觀(guān)眾的心

演講開(kāi)場(chǎng)15秒如何抓住觀(guān)眾的心

　　演講開(kāi)場(chǎng)后的15秒，足以讓你的觀(guān)眾決定是否還要繼續聽(tīng)下去。千萬(wàn)不要浪費這短短的15秒，不然你在演講中，就會(huì )后悔地看到他們開(kāi)始低頭玩手機啦!為了防止這種情況發(fā)生，以下給出4個(gè)建議，幫你快速抓住觀(guān)眾的心!

　　1. Have somebody else introduce you.

　　省去自我介紹，讓別人代勞吧!

　　Dont waste time explaining who you are and why youre there. Write a short (100 word) bio and a short statement (50 words) of what youll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.

　　2. Do not tell a warm-up joke.

　　暖場(chǎng)笑話(huà)實(shí)在沒(méi)必要。

　　I have no idea how the warm-up joke became part of conventional business wisdom. Most of the time, the joke consists a weak attempt at situational humor (like why are these meetings always on Monday?) that merely communicates that youre nervous and unsure of yourself. The rest of the time, the joke is a long story with an obvious punch line that tries everyones patience.

　　3. Do not begin with background.

　　觀(guān)眾對背景知識沒(méi)興趣。

　　Many presentations begin with a corporate background thats intended to build credibility. (Example: Our company has 100 years of expertise!) The problem here is that at the start of a presentation nobody cares about your company. Youre asking them to translate your background information into something thats meaningful to them and their business. Why should they bother?

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