- 相關(guān)推薦
美國廣告學(xué)就業(yè)前景
在信息化不斷發(fā)展的今天，廣告方面人才被越來(lái)越多的企業(yè)所需要，廣告學(xué)專(zhuān)業(yè)也發(fā)展的越來(lái)越快。下面小編為大家全面解析美國留學(xué)廣告學(xué)專(zhuān)業(yè)，想要去美國留學(xué)選擇廣告學(xué)專(zhuān)業(yè)的學(xué)生可以了解一下。
美國廣告學(xué)分支專(zhuān)業(yè)
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美國廣告學(xué)主要課程內容
綜合基礎課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns
以下是任一方向的課程：
管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng )造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美國廣告學(xué)研究生職業(yè)前景
就業(yè)方向：廣告設計人員，企劃人員，美術(shù)指導，，廣告客戶(hù)經(jīng)理，廣告銷(xiāo)售策劃，資深寫(xiě)得可以做到廣告創(chuàng )意總監等。
就業(yè)市場(chǎng)：廣告代理公司，傳媒業(yè)，或者組織機構的市場(chǎng)策劃，研究機構等。
【美國廣告學(xué)就業(yè)前景】相關(guān)文章：
廣告學(xué)的就業(yè)前景07-12
美國金融就業(yè)前景06-29
2014廣告學(xué)就業(yè)前景06-29
廣告學(xué)就業(yè)前景分析06-29
廣告學(xué)就業(yè)前景怎樣07-14
廣告學(xué)的就業(yè)前景如何？07-14
廣告學(xué)就業(yè)前景如何07-14
美國藥學(xué)就業(yè)前景06-29
美國金融工程就業(yè)前景06-29